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Retailboon messaging guidelines

SMS User Guidelines, Pricing & Terms

Understand SMS rates, credit balance rules, sender and template approvals, message sending workflow, and the terms for using Retailboon SMS services.

Explore SMS pricingRead rules & regulations

SMS pricing and credit plans

Choose a plan based on the minimum SMS quantity to purchase. Prices below follow the supplied Retailboon SMS rate card.

Default rate
SMS range: < 10,000

5,000 SMS minimum

₹0.40* / SMS before GST
₹0.472* per SMS including GST
Minimum quantity5,000 SMS
Pack price before GST₹2,000
Pack price incl. GST₹2,360
Per SMS Cost ValidityUnlimited

This is the regular SMS price. If you have credits left after the 6-month offer on the 10,000 or 16,000 SMS plan, you can still use them, but each SMS will then cost the regular rate.

Higher-volume plan
SMS range: 10,000 to 15,999

10,000 SMS minimum

₹0.35* / SMS before GST
₹0.413* per SMS including GST
Minimum quantity10,000 SMS
Pack price before GST₹3,500
Pack price incl. GST₹4,130
Per SMS Cost Validity6 months

After 6 months, pending credits remain available and SMS usage is charged at the default rate.

Higher-volume plan
SMS range: ≥ 16,000

16,000 SMS minimum

₹0.30* / SMS before GST
₹0.354* per SMS including GST
Minimum quantity16,000 SMS
Pack price before GST₹4,800
Pack price incl. GST₹5,664
Per SMS Cost Validity6 months

After 6 months, pending credits remain available and SMS usage is charged at the default rate.

Important credit-rate rule

The special lower rates for the 10,000 and 16,000 SMS plans last for 6 months. Credits left after 6 months are not lost. You can still use them, but each SMS will be charged at the regular rate of ₹0.40* before GST (₹0.472* including GST).

*The asterisk (*) indicates that SMS rates and per-SMS charges may change based on telecom service/provider guidelines. GST is shown at 18% in the supplied pricing.

What is included — and what is not

Review the service boundaries before purchasing SMS credits.

Included

  • SMS credits based on the selected plan and minimum purchase quantity.
  • Per-SMS and pack pricing before and including GST.
  • Six-month discounted-rate period for the 10,000 and 16,000 SMS plans.
  • Continued use of pending credits after that period at the default rate.
  • SMS sending through the configured workflow, subject to approvals and provider availability.

Excluded / not offered

  • MMS is not offered. This package is for SMS only.
  • Sender/template approval is required and approval timing is not guaranteed.

How the SMS credit flow works

From plan selection through sending and balance monitoring.

Select an SMS plan

Choose the 5,000, 10,000 or 16,000 SMS minimum quantity tier.

Confirm the total price

Review the per-SMS rate and pack price before and including GST.

Complete payment

Payment is confirmed before the purchased credit quantity is added.

Check the credit balance

Verify quantity credited, current balance, purchase details and applicable rate-period end date.

Verify sender and template

Complete applicable approval steps and get client confirmation of the SMS mockup.

Choose an approved template

Check content, links, variables and the intended recipient audience.

Send the SMS

The configured system/provider processes the SMS subject to availability and applicable rules.

Record usage and deductions

Update campaign logs, billable quantity, delivery status and remaining balance according to provider billing rules.

Monitor the plan-rate period

Track the 6-month discounted-rate period for 10,000 and 16,000 SMS plans.

Continue with pending credits

After 6 months, pending credits remain available; usage is charged at the default rate.

Credit reconciliation: Failed, rejected or undelivered SMS must be reconciled according to the SMS provider’s billing rules before any credit adjustment.

Sender, template and client approval

Complete these checks before the first SMS campaign is sent.

✓
Confirm sender name
Confirm the business/client identity and sender name.
✓
Validate message content
Check text, links, variables and message length.
✓
Complete verification
Submit/complete applicable sender ID and template approval.
✓
Share SMS mockup
Obtain client approval of the final wording before sending.
✓
Confirm recipient permissions
Confirm recipient list, consent/opt-in basis and applicable rules.
✓
Test before launch
Check sender display, message rendering, links and credit deduction.
Required before sending

Verify both the sender name and the template, and share the SMS mockup with the client before sending a campaign.

Illustrative SMS preview

Sample display only. Actual sender label and rendering may vary by carrier, device and approved configuration.

RTLBON-S
Text Message
Hi!
Visit Aum Salon for exclusive offers on hair, beauty & spa services.

Book your appointment:
www.retailboon.ai

Reply STOP to opt out.
SMS preview · Example only

Customer preview: SMS sender name

The sender name shown on the phone is the verified SMS sender ID. You can use the standard sender name or request your own sender name through DLT registration.

Standard sender name

RTLBON-S

Sender ID format: RTLBON is the 6-character sender name. The telecom service appends the suffix (such as -S) based on the message category, such as Service, Transactional or Promotional. The suffix may vary by message type and telecom rules.

Want to display your own sender name?

You can request your preferred sender name instead of RTLBON-S. A DLT registration charge of ₹5,900 including GST applies.

Need help? Contact our support team for assistance with creating your preferred sender name and completing the DLT registration process.

A separate official invoice will be provided for the DLT registration fee.

Your preferred sender name is subject to the applicable DLT registration and approval process.

Marked customer preview
Annotated SMS customer preview marking the sender name RTLBON-S, message content and Reply STOP opt-out instruction

The sender-name area is marked in the supplied preview. The sender ID displayed to recipients depends on the approved registration and message category. The telecom service may append a suffix such as -S.

Rules, terms and conditions

These user-facing terms summarize the operational and pricing rules in the supplied Retailboon SMS guideline.

1. Pricing and taxes

  1. Prices are listed per SMS and per pack, before and including GST.
  2. The supplied rate card reflects 18% GST; confirm applicable tax treatment at purchase.
  3. Additional fees not listed must be disclosed and confirmed before payment.
  4. Per-SMS cost may change in line with telecom service/provider guidelines.

2. Credit balance and plan-rate period

  1. The 10,000 and 16,000 SMS plans receive the listed discounted per-SMS rates for 6 months.
  2. After the 6-month discounted-rate period, pending credits are not forfeited under the supplied policy.
  3. SMS usage against pending credits after that period is charged at ₹0.40* per SMS before GST (₹0.472* including GST), subject to applicable provider rates and taxes.
  4. Users should monitor purchased quantity, consumed credits, remaining balance and plan-rate end date.

3. Sender and template approval

  1. The applicable sender name and SMS template must be verified/approved before sending.
  2. Clients should review and approve the SMS mockup and final wording before campaign launch.
  3. Approval is required before sending; a specific approval timeline is not guaranteed by this guideline.

4. Usage and delivery

  1. Delivery depends on the configured provider, recipient network and applicable messaging rules.
  2. Failed, rejected or undelivered messages are reconciled according to provider billing rules; automatic refunds or credit restoration are not promised by this guideline.
  3. Use approved templates and confirm the applicable consent/opt-in basis for recipients.

5. Service scope

  1. MMS is not offered as part of this service.
Before publishing: This page is drafted from the supplied Retailboon SMS presentation. Have the business/legal owner confirm final binding terms, telecom/provider requirements, taxes, consent rules and additional charges.

Frequently asked questions

Quick answers about SMS pricing and credit usage.

What is the default SMS rate?

₹0.40* per SMS before GST and ₹0.472* including GST, based on the supplied rate card.

Do credits expire after six months?

For the 10,000 and 16,000 SMS plans, the discounted-rate period ends after six months. Pending credits remain available and usage against them is charged at the default rate.

Is MMS included?

No. MMS is not offered. The listed package is for SMS only.

Can I send a template immediately after creating it?

Complete the applicable sender and template verification/approval and share the SMS mockup with the client before sending.

What happens if an SMS fails or is undelivered?

Billing and any credit adjustment depend on the SMS provider’s billing rules. Automatic credit restoration is not guaranteed by the supplied guideline.

Can SMS prices change?

Yes. The supplied guideline notes that per-SMS cost may change in line with telecom service/provider guidelines. Confirm current prices before purchase.